Creative Studies

 Concept: Concept Product 1: Product 1: Coco Loco Product 2: Product 2: ReBloom Booth and logo: Reflection   Coming up with a concept was quite easy as The Jungle Book is an iconic book and movie that heavily relates to our NGO chosen. The hardest part for me was branching out the main ideas to make it more elaborate. As much as I am inspired by The Jungle Book, relating the storyline to fit WWF Malaysia’s views and goals while making sure it is coherent was difficult. To overcome this, I extensively researched about the book to pick out key moments and lessons, which I then adapted with a local twist to make the concept more relatable.   Next, I had to think about the two products that I wanted to sell. To relate it with the concept, I imagined the components in a jungle that could make good products to sell. Coconuts and flowers came to mind instantly so I started searching for ideas on how I could sell these. The products itself were easy to find but I had a bi...

Concept Product 1 mindmap Product 2 mindmap CANVA:  https://www.canva.com/design/DAGsr4h7460/1CnJ-1xPsjdOewuBBJ_8nw/edit?utm_content=DAGsr4h7460&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton LOGO: Product 1 Tote Bag Product 2 ReNote Booth Personal Reflection While creating the booth, I found it difficult to connect my concept with WWF’s message about the environment. To solve this problem, I decided to design meaningful products—a tote bag to reduce plastic use, and a notebook made from recycled paper. These ideas helped me combine creativity with purpose and express the importance of sustainability. Through this process, I learned that even small products can carry powerful messages. I realized that what we create can influence others and encourage better habits, such as living more sustainably. References List Hashchand. (2021, September 25). Wall‑E: Exploring environmental themes. Hashchand. https://hashchand.wordpress.com/2021/09/25/wall‑e‑explori...

Link To Canva: https://www.canva.com/design/DAGtIzZ97Cc/QuCDaCw0rs0GXLZ00NQYyw/edit?utm_content=DAGtIzZ97Cc&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton Logo Booth Concept  Product 1  Product 2  Personal Reflection The hardest part was designing the logo and thinking of a product that matched our theme. The logo had to clearly reflect both the concept and the product, so I explored different platforms for ideas. “Lu Lu Honey Lemon Juice,” was inspired by combining “Lululemon” and a healthy drink to attract attention. Through the mind map, I learned how honey and lemon benefit our health. “Bing Bing Boom” is based on bingfen, a traditional Chinese jelly dessert. Bingfen is light, refreshing, and perfect as an after-meal treat, especially since it’s rarely seen at campus events. Researching bingfen showed me how this dessert has been preserved for centuries. This mind map assignment taught me that eating and drinking healthily is important an...

1. CONCEPT IDEATION Booth  Concept Name: The Eco Guardian Zone Concept Inspiration: Inspired by the growing popularity of superhero films and the idea that "anyone can be a hero," this concept transforms every visitor into a Guardian of Nature. The campaign also draws creative influence from WWF-Malaysia’s successful youth engagement projects like Earth Hour and Charms for Change. Reason for Choosing This Concept: WWF-Malaysia is not just about conservation—it’s about empowering individuals to act. This concept mirrors their ideology by making youth feel directly involved as protectors of the planet. The emotional power of being called a “guardian” inspires action. Concept Impact: This concept strengthens WWF-Malaysia’s public connection by engaging young audiences through fun, emotional, and interactive ways. It simplifies the message of biodiversity protection and makes it part of the identity of every visitor. 2. PRODUCT INNOVATION ✅ Product 1: Adopt-a-Tree Kit Mindmap: Wh...

Concept Theme Overview: CHIIKAWA!!! (Nagano, 2020) (WWF Malaysia, n.d.) Concept 1: Logo (Nagano, 2020) (WWF Malaysia, n.d.) Logo Image Concept 2: Booth (Nagano, 2020) (WWF Malaysia, n.d.) Booth Image Concept 3: Products (Nagano, 2020) (WWF Malaysia, n.d.) Products Images Chiikawa & Friends' plushie keychains Chiikawa & Friends' bread pendants For better viewing of the images click me!!! Personal Reflection From the ideation project, I learned how to combine WWF’s environmental goals with the trendy, appealing world of Chiikawa. I brainstormed ways to raise awareness about endangered animals and nature preservation in a fun, accessible way, expressing all these ideas through mindmapping. Chiikawa’s relatable and recognizable style was the main inspiration for designing the booth and product concept that could connect with the university's audiences as I have done many surveys or case studies of how famous Chiikawa is. Hoping this theme idea of mine could help bring a...

  TEAM NAME: DIMSUM  Attendance: 1. 0138592 Vishal Knigel ✅️ 2. 0138744 Alvyrna Lee ✅️ 3. 0138895 Ng Jou Yee ✅️ 4. 0139022 Mohd Naziril ✅️ 5. 0138159 Muhammad Umar ✅️ 6. 0139153 Chin Weai Lin ✅️ 7. 0138894 Aiza Naili ✅️ Roles & Agenda: Leader: ● 0138592 Vishal Knigel Concept mindmap progress?: 50% done, need to finish up a fee things Peoduct mindmap progress?: 20% currently going through reference  Challenges encountered -> solution?: its hard to choose a unique booth theme and a catching logo. Still doing research on it Secretary: ● 0138744 Alvyrna Lee Concept mindmap progress?: 100%, finished up every ideation written in mindmap form Product mindmap progress?: 40%, have the product reference ready but not yet done with the mindmap for the products Challenges encountered ‐> solutions?: Creating the logo at first, planning to create something cute yet familliar, will look into more references for it. Creating a simple yet distinguishable booth design that could ...

  A. Brief Introduction of the NGO Q1: What is NASOM Setia Alam? NASOM Setia Alam is a branch of the National Autism Society of Malaysia (NASOM), located in the Setia Alam area. It provides education, therapy, and support services for children with Autism Spectrum Disorder (ASD) and their families (National Autism Society of Malaysia, n.d.-a). Q2: What are the origins of NASOM, and when did the Setia Alam branch start serving the community? NASOM was founded in 1986 by a group of concerned professionals and parents who envisioned the need for autism-related services in Malaysia. It was granted official status as a national charitable organization on 3rd March 1987. The branch in Setia Alam has recently been opened to meet increased community needs in that district (NASOM, n.d.-a).   B. Organisation ’ s Evolution Journey Q3: Why was NASOM created, and who were its founding members ? NASOM was established to reverse the dearth of aid and ...