Exercise 2: Ideation. [Alvyrna Lee 0138744]

Concept Theme Overview: CHIIKAWA!!!




(Nagano, 2020) (WWF Malaysia, n.d.)

Concept 1: Logo


(Nagano, 2020) (WWF Malaysia, n.d.)

Logo Image



Concept 2: Booth


(Nagano, 2020) (WWF Malaysia, n.d.)

Booth Image



Concept 3: Products



(Nagano, 2020) (WWF Malaysia, n.d.)

Products Images

Chiikawa & Friends' plushie keychains


Personal Reflection

From the ideation project, I learned how to combine WWF’s environmental goals with the trendy, appealing world of Chiikawa. I brainstormed ways to raise awareness about endangered animals and nature preservation in a fun, accessible way, expressing all these ideas through mindmapping. Chiikawa’s relatable and recognizable style was the main inspiration for designing the booth and product concept that could connect with the university's audiences as I have done many surveys or case studies of how famous Chiikawa is. Hoping this theme idea of mine could help bring awareness to WWF's cause or atleast help it in some way by gaining others' attention.

Researching WWF Malaysia’s mission aided my design choices, especially in keeping things eco-friendly and low-budget. This project taught me how to turn serious topics and handle them with creative visuals, and how pop culture can be used to make environmental advocacy more engaging and impactful.


Reference List


Nagano. (2020). Chiikawa: Nanka Chiisakute Kawaii Yatsu [Character series]. Japan.
https://en.wikipedia.org/wiki/Chiikawa

WWF Malaysia. (n.d). Our work in the forests. WWF-Malaysia.
https://www.wwf.org.my/what_we_do/forests_main/

Shopee. (n.d). Cute Chiikawa Doll Pendant Funny Plush Keychain Bag Backpack Pendant Gift Supplies. Shopee.
https://my.shp.ee/Ratoaik

Shopee. (n.d). Chiikawa Dessert Bread Keychain Pendant Funny Foodie Backpack Hanging Ornament Creative All-Match Personal Accessories. Shopee.
https://my.shp.ee/1AfgU4L

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