Exercise: Ideation (Ng Jou Yee 0138895)


Concept

Product 1 mindmap

Product 2 mindmap

CANVA: 
https://www.canva.com/design/DAGsr4h7460/1CnJ-1xPsjdOewuBBJ_8nw/edit?utm_content=DAGsr4h7460&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton


LOGO:

Product 1 Tote Bag



Product 2 ReNote


Booth


Personal Reflection

While creating the booth, I found it difficult to connect my concept with WWF’s message about the environment.

To solve this problem, I decided to design meaningful products—a tote bag to reduce plastic use, and a notebook made from recycled paper. These ideas helped me combine creativity with purpose and express the importance of sustainability.

Through this process, I learned that even small products can carry powerful messages. I realized that what we create can influence others and encourage better habits, such as living more sustainably.

References List

Hashchand. (2021, September 25). Wall‑E: Exploring environmental themes. Hashchand. https://hashchand.wordpress.com/2021/09/25/wall‑e‑exploring‑environmental‑themes

Learoyd, J. (2023, June 29). Wall‑E and its environmentalist message. HeadStuff. https://headstuff.org/entertainment/film/wall-e-and-its-environmentalist-message-even-more-important-at-15

Weiss, C. (2008, July 11). The environmentalism of Wall‑E. Wired. https://www.wired.com/2008/07/the-environmentalism-of-wall-e/

World Wildlife Fund. (2024). Blueprint for credible action on plastic pollution. WWF. https://files.worldwildlife.org/wwfcmsprod/files/Publication/file/590p26hdmv_WWF_Blueprint_for_Credible_Action_on_Plastic_Pollution_2024.pdf

World Wildlife Fund. (2025). WWF position: Plastic crediting and plastic neutrality. WWF. https://files.worldwildlife.org/wwfcmsprod/files/Publication/file/63y9kpkeos_WWF_Plastic_Crediting_Positon_Revised_2025.pdf

World Wildlife Fund. (n.d.). Plastics | Initiatives. WWF. https://www.worldwildlife.org/initiatives/plastics 






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