Exercise 2 : Group Ideation

Group Ideation Mind map

Concept Mind map:

Product 1 Mind map and sketch: Coco Loco
Product 2 Mind map and sketch: Lulu Honey Lemon Juice
Brand Logo

Booth concept sketch


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WIP REPORT 5 GROUP 4

 TEAM NAME: DIMSUM  Attendance: 1. 0138592 Vishal Knigel ✅️ 2. 0138744 Alvyrna Lee ✅️ 3. 0138895 Ng Jou Yee ✅️ 4. 0139022 Mohd Naziril ✅️ 5. 0138159 Muhammad Umar ✅️ 6. 0139153 Chin Weai Lin ✅️ 7. 0138894 Aiza Naili ✅️ Roles & Agenda: Leader: ● 0138592 Vishal Knigel - What is your game plan based on your role?: Making sure everyone does their task in order to successfully run this event. Secretary: ● 0138744 Alvyrna Lee  - What is your game plan based on your role?: As the secretary, my goal is to manage the schedualing the deadlines and managing time of every process we will have to make before the final execution day, such as final concept idea, costing of products, advertisement designs, etc.  For now as the other teams are advancing and working on their side of the project, I shall oversee, supervise their progress and work on the sponsorship proposals.  Marketing & Promotional Team: ● 0138895 Ng Jou Yee  - What is your game plan based on your r...
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WIP REPORT 4 GROUP 4

  TEAM NAME: DIMSUM  Attendance: 1. 0138592 Vishal Knigel ✅️ 2. 0138744 Alvyrna Lee ✅️ 3. 0138895 Ng Jou Yee ✅️ 4. 0139022 Mohd Naziril ✅️ 5. 0138159 Muhammad Umar ✅️ 6. 0139153 Chin Weai Lin ✅️ 7. 0138894 Aiza Naili ✅️ Roles & Agenda: Leader: ● 0138592 Vishal Knigel Concept mindmap progress?: 50% done, need to finish up a fee things Peoduct mindmap progress?: 20% currently going through reference  Challenges encountered -> solution?: its hard to choose a unique booth theme and a catching logo. Still doing research on it Secretary: ● 0138744 Alvyrna Lee Concept mindmap progress?: 100%, finished up every ideation written in mindmap form Product mindmap progress?: 40%, have the product reference ready but not yet done with the mindmap for the products Challenges encountered ‐> solutions?: Creating the logo at first, planning to create something cute yet familliar, will look into more references for it. Creating a simple yet distinguishable booth design that could ...
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Exercise 2: Ideation. [Alvyrna Lee 0138744]

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Concept Theme Overview: CHIIKAWA!!! (Nagano, 2020) (WWF Malaysia, n.d.) Concept 1: Logo (Nagano, 2020) (WWF Malaysia, n.d.) Logo Image Concept 2: Booth (Nagano, 2020) (WWF Malaysia, n.d.) Booth Image Concept 3: Products (Nagano, 2020) (WWF Malaysia, n.d.) Products Images Chiikawa & Friends' plushie keychains Chiikawa & Friends' bread pendants For better viewing of the images click me!!! Personal Reflection From the ideation project, I learned how to combine WWF’s environmental goals with the trendy, appealing world of Chiikawa. I brainstormed ways to raise awareness about endangered animals and nature preservation in a fun, accessible way, expressing all these ideas through mindmapping. Chiikawa’s relatable and recognizable style was the main inspiration for designing the booth and product concept that could connect with the university's audiences as I have done many surveys or case studies of how famous Chiikawa is. Hoping this theme idea of mine could help bring a...
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