Questions
1. Who are World Vision Malaysia?
According to World Vision (n.d.), World Vision Malaysia is an international Christian humanitarian organisation dedicated to working with children and families to overcome extreme poverty and injustice. They also work to promote human transformation, seek justice for the oppressed and demonstrate the love of God for all people. World Vision serves all people regardless of religion, race, ethnicity or gender.
2. Where does World Vision Malaysia operates?
World Vision Malaysia operates mostly in Malaysia, with local programmes such as in Mukim Tulid and Mukim Tatalaan, Sabah. However, they also have 27 Area Programmes across 13 countries such as Indonesia, China and Myanmar (World Vision, n.d.). The main office of World Vision Malaysia can be found in Kelana Centre Point, Petaling Jaya, Selangor (World Vision, n.d.).
3. How long has World Vision Malaysia been operating and how did they start?
World Vision Malaysia has been operating for 28 years (World Vision, n.d.). World Vision Malaysia first started as a Support Office for the World Vision International in 1997. Now, WVM has become more than a Support Office and act as its own entity, with development and humanitarian programmes in 13 countries.
4. Who are the key members in World Vision Malaysia’s organization?
World Vision Malaysia has 11 board members in total with Jacob Lee Chor Kok, Chen Lee Won, Datuk Ho Hon Sang, Dr. Manoj Varughese K Samuel, Emeritus Prof. Dr P.T. Thomas, Esther Ong, Ng Yan Mei, Rev. Dr Lim Kar Yong and Tammy Toh Seok Kheng as the Board of Trustees. While Charles Badenoch as the World Vision International Board Representative and Hernando Betita III as the Chief Executive Officer (World Vision, n.d.).
5. What category of NGO does World Vision Malaysia fall into?
World Vision Malaysia falls into the category of advocacy organizations. These organizations work to promote a specific cause or issue and provide help to individuals or communities in need. They also primarily focus on influencing public policy and raising awareness about specific issues. The website fundsforNGOs (n.d.) states that “These entities work to promote social justice, human rights, and environmental protection by engaging in lobbying efforts, public campaigns and grassroots mobilization.”
6. Why was World Vision Malaysia founded?
According to World Vision (n.d.), World Vision was founded in 1950 by Rev. Dr Bob Pierce in response to the needs of Korean War orphans. He was deeply moved by the needs of one little girl. Before he left, he gave some money to the headmistress of a Chinese missionary school, which planted the seeds of World Vision’s child sponsorship model.
7. How is World Vision Malaysia funded?
World Vision Malaysia’s projects are funded primarily through the Child Sponsorship Programme. Other than that, they are also primarily funded by corporate partnerships where WVM partners with local and multi-national corporations to raise funds for specific projects of interest (World Vision, n.d.).
8. How has World Vision Malaysia evolved since their first establishment?
In 1997, World Vision Malaysia was just a supporting office for World Vision International, with fundraising as their main priority. However, over the years WVM has helped countless child and families gain access to education, basic healthcare, clean water, nutrition and more through their child sponsorship programmes (Chua, 2016).
9. What has World Vision Malaysia achieved since their establishment?
World Vision Malaysia has helped in many ways through its various development, humanitarian and disaster management programmes. They have impacted many lives through these programmes, including the lives of over 200 million vulnerable children (World Vision, n.d).
10. What do World Vision Malaysia do?
World Vision Malaysia has done plenty for the community. Some examples of these activities are community transformation, disaster management and advocacy programmes to help those in need (World Vision, n.d.).
11. What is the main issue World Vision Malaysia is aiming to overcome?
World Vision (n.d.) states that World Vision Malaysia is aiming to overcome 2 main issues which are poverty and injustice. However, they also tackle other issues such as disaster management, community transformation and development.
12. How does World Vision Malaysia help those affected by disasters?
Under their disaster management programmes, World Vision Malaysia help set up and manage refugee’s camps, while also administering emergency help care and distributing immediate survival needs. Moreover, they also help survivors’ clean debris, rebuild their lives and help them return to gainful employment through proper training (World Vision, n.d.).
13. How does World Vision Malaysia aim to help those in poverty?
World Vision Malaysia has been working to break the cycle of poverty by working with local communities and governments to identify, priorities and implement community-based skills and economic programmes (World Vision, n.d.). These projects mainly focus on primary health care, education, clean water, and practical skills.
14. How does World Vision Malaysia tackle the problem of children’s education in rural areas?
According to Chong (2022), WVM engages with parent-teacher association in schools and the head of school to conduct education-related activities to raise awareness of the importance of education among parents, and the role of parents in their children’s education, among others.
15. What is World Vision Malaysia’s mission?
According to World Vision (n.d.), their mission is “World Vision is an international partnership of Christians whose mission is to follow our Lord and Saviour Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice and bear witness to the good news of the Kingdom of God.”
16. What is World Vision Malaysia’s vision?
According to World Vision (n.d.), their vision is “Our vision for every child, life in all its fullness. Our prayer for every heart, the will to make it so.” Their vision reflects their commitment to helping every child regardless of their background, race, or religion.
17. How does World Vision Malaysia’s mission and vision align with United Nations’ SDGs?
World Vision Malaysia’s mission and vision aligns with 6 of UN’s SDGs. These are but not limited to SDG 1 (No Poverty), SDG 2 (Zero Hunger), SDG 3 (Good Health and Well-being), SDG 4 (Quality Education), SDG 6 (Clean Water and Sanitation), and SDG 16 (Peace, Justice, and Strong Institutions) (United Nations, n.d.).
18. What are World Vision Malaysia’s greatest strengths?
World Vision Malaysia’s greatest strengths lies in their various fundraising initiatives and ability to mobilize resources. With partnership around the world, they have the ability to channel resources into humanitarian programs both within Malaysia and internationally (World Vision Malaysia, 2024).
19. What are World Vision Malaysia’s weaknesses?
World Vision Malaysia’s weaknesses is in their heavy reliance on donor funding. Due to their dependence on external donations, this make their budgeting unstable and vulnerable compared to other NGOs (“Evaluating World Visions Weaknesses”, 2024).
20. What new opportunities could help the World Vision Malaysia amplify its impact?
An opportunities that could help WVM is extend their reach collaborating with influencers. Collaborating with influencers and strategic partners can significantly increase their visibility and reach (fundforNGOs, n.d.).
21. What threat could World Vision Malaysia face?
A threat World Vision Malaysia could face is reputational risks due to their political stand. World Vision has been receiving critism due to World Vision Lebanon ties with Popular Front for the Liberation of Palestine. This has cause Israel to call out World Vision to be a “friend of terrorists” (Smith, 2023).
22. What was World Vision Malaysia latest campaign and program?
A campaign that was held by World Vision Malaysia was the 2024 30-Hours Famine Festival. This was a campaign aim to raise awareness and funds to end world hunger in collaboration with World Vision’s partner, The United Nations World Food Programme (Citizens Journal, 2024).
Reflection I gained a better grasp of how charity organizations engage with supporters and advance their objectives by conducting market research on World Vision Malaysia. Their compelling narratives, children-centered approach, and unambiguous web presence, in my experience, foster trust and encourage donations. They stand out in a crowded NGO market thanks to their openness and commitment to global objectives like the SDGs. This study demonstrated how important strategic communication is to generate long-term effects and sustaining support for humanitarian initiatives.
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