Exercise 1-NGO Market Research-Chin Weai Lin (0139153)

     

1.   What is Global Peace Foundation Malaysia why is it established?

 

Global peace foundation Malaysia is a nonprofit organization that focused on building resilient and cohesive communities, particularly among the Orang Asli through a value based an approach to peacebuilding. Global peace foundation Malaysia is an international organization with a global vision of “One Family under God”.

 

2.      Why is it established?

 

Established in 2011, Global Peace Foundation Malaysia is at the forefront of advancing innovative, values-based approach to peacebuilding and development. We are guided by the vision that humanity is one family transcending racial, cultural, and national divisions. Our Malaysian chapter strives to cultivate cohesive, resilient and inclusive communities.  (Global Peace Foundation Malaysia, n.d.)

 

3.      What is the history of the Global Peace Foundation Malaysia?

Global Peace Foundation Malaysia was officially registered in Malaysia in the year 2011. Our journey began with a mission to empower and transform the lives of at-risk youth and underserved communities. We initially engaged with at-risk youth through sports programs, collaborated with schools on character development, and fostered a culture of volunteerism among young people.

 

Over the years, our focus has evolved in response to the changing needs of the communities we serve. A significant shift occurred as we started to work more closely with the Orang Asli communities, recognizing the unique challenges and developmental gaps they faced. This led to a strategic pivot towards a more holistic approach to development. Today, our efforts are streamlined to address a wide range of needs within the Orang Asli communities, including access to basic needs such as clean water, sanitation, and sustainable livelihoods through regenerative farming. Education programs for children and marketing support for their produce and value-added products are also integral parts of our work now. (Global Peace Foundation, 2024)

 

4.      What is the Global Peace Foundation Malaysia mission?

 

Global Peace Foundation Malaysia aims to unite humanity as one family, transcending differences of race, culture and nationality. The mission of Global Peace Foundation Malaysia is to develops a multi-sector movement of moral and innovative leaders who work in partnership to address the critical issues of conflict and underdevelopment in communities, nations, and regions. (Global Peace Foundation Malaysia, n.d.)

 

5.      What is the Global Peace Foundation Malaysia vision?

 

In Global Peace Foundation Malaysia vision is a word where everyone is individual are recognized as members of one human family guide by universal values and principle. (Global Peace Foundation Malaysia, n.d.)

 

6.      What are GPF Malaysia’s core cause?

 

The core cause of Global Peace Foundation Malaysia included social cohesion peace building, moral and innovative leadership and empowering families. Social cohesion peace building GPF Malaysia build broad awareness of the central importance of universal principles and shared value as the basis for social cohesion and peace building. Moral and innovative leadership develops a multi-sector movement of moral and innovative leaders that work in partnership to address the critical issue of conflict and underdevelopment in communities, nation and regions. Empowering families as the primary means of instilling values and promotes an educational culture that fosters character and creativity to guide youth to become ethical global citizens. Global Peace Foundation Malaysia build comprehensive, collaborative models of sustainable community and national. (Global Peace Foundation Malaysia, n.d.)

7.      Which SDGs do they align with?

        Global Peace Foundation Malaysia SDGs align with (Global Peace Foundation Malaysia, n.d.)

a)   No poverty (SDG 1)

They provide up-skilling and economic empowerment opportunities for underserved communities

b)   Zero hunger (SDG 2)

                Our livelihood programmes ensure food security and community resilience

    c)   Good Health and well-being (SDG 3)

                Ensuring safe and healthy and productive communities

d)   Quality education (SDG 4)

Our education programmes not only aim to provide literacy, but also hands-on applications

e)    Clean water and sanitation (SDG 6)

Global Peace Foundation Malaysia provide access to safe drinking water, sanitation facilities and raise the awareness of hygiene practices

f) Climate Action (SDG 13)

In order to slow down the effects of climate change, empower communities to nature their land and regrow lost forest

g)    Affordable and clean energy (SDG 7)

Access solar powered energy enables the community to safer and more productive days and night

 

8.      What is GPF Malaysia SWOT analysis

 

a.   Strength (Global Peace Foundation Malaysia, n.d.)

- Values-Based Vision: GPF’s guiding principle of “One Family Under God” promotes inclusivity, interfaith cooperation, and moral leadership.

- Global Reach: Active in over 20 countries, with strong regional programs in Asia and Africa.

- Diverse Programs: Initiatives span peacebuilding, education reform, youth leadership, and community development.

 

b.   Weaknesses (Shintya Rahmi Utami and Famiola, 2023)

- Funding Dependency: Many programs rely heavily on donations and grants, which can be unstable.

- Limited Commercial Revenue: Unlike hybrid organizations, GPF’s traditional NGO model may limit financial sustainability.

- Scalability Challenges: Expanding programs across diverse cultural and political contexts can strain resources and consistency.

 

c.   Opportunities

- Youth Engagement: Programs like Leap Hubs and Global Peace Youth Exchange can be scaled to address youth unemployment and leadership gaps. (Shintya Rahmi Utami and Famiola, 2023)

- Digital Expansion: Leveraging online platforms for education, interfaith dialogue, and volunteer mobilization can broaden impact.

 

d.   Threats

- Political Instability: Operating in regions with volatile political climates can disrupt peacebuilding efforts.

- Competition for Attention: In a crowded NGO landscape, standing out and maintaining relevance requires continuous innovation.

 

9.      When did Global Peace Foundation Malaysia latest creative campaigns?

A.  2023 creative campaign (Chew, 2023)

From Farm to Market

                 Campaign spotlighting Orang Asli woman in sustainable farming.

                 It emphasized:

                - Economic empowerment through agriculture.

                - Food security and community resilience.

                -Set up Kebun Amai

B.  2024 creative campaign (Global Peace Foundation Malaysia, 2024)

 Thanks to YOU, our Orang Asli Farmers are thriving and reconnecting with their roots

- Empowering Orang Asli families in Pahang have learned to grow diverse crops, moving from food insecurity to self-sufficiency.

- Farming became a way to revive traditional knowledge and pride in their heritage.

- Environmental Restoration: Syntropic Agroforestry helped regenerate ecosystems while producing food and income.

C.  2025 creative campaign (Heng and Yusri., 2025)

Women in leadership: Cass Mah

- Cass Mah emphasizes the importance of bringing Orang Asli voices to the first line through public speaking, storytelling, and youth engagement.

-Global Peace Foundation Malaysia can nurture culturally rooted entrepreneurship, such as eco-tourism or agroforestry projects, allowing youth to generate income while staying connected to their heritage.

 

10. What did Global Peace Foundation Malaysia face challenge during campaign?

 

Global Peace Foundation Malaysia faced challenge during climate aberrations disrupt traditional farming cycles and economic fluctuations make essential groceries unaffordable for the vulnerable (The Star Online, 2025). Orang Asli had no saving and had to depend on heavily on food aid. Global peace foundation Malaysia help Orang Asli to start a program “OA- Eco Farm Program” for 6 villages. The challenge that faced during the program “OA-Eco Farm Program” they had an issue of the dry and compact soil often exacerbated by long drought season in the area of Rompin and Pekan in Pahang.  (Chew, 2021)

 

11. What are the sources of funding for the Foundation’s projects?

 

Global Peace’s mission to uplift the Orang Asli community is supported through a diverse funding model that leverages the strength of partnerships Over the years, Global Peace Foundation Malaysia have forged meaningful CSR partnerships with various businesses across Malaysia. These collaborations are not just financial endorsements but are crucial alliances that increase our impact and extend our reach within the communities they serve.

These sources of funding are the backbone of our ability to carry out our mission. They enable us to continue our work in community development, education, and sustainable livelihoods, ensuring that we can make a difference in the lives of the Orang Asli people.

 

12. When can volunteers get involved in Global Peace Foundation Malaysia’s programs?

 

Volunteers can go through Global Peace Foundation Malaysia website to register. Global Peace Foundation Malaysia will notify volunteer via email when there have programs or activities are open for participants.

 

13. When were the first clean water projects implemented?

The first clean water project that Global Peace Foundation Malaysia did was in 2010. This project has more than 3000 villagers from eight communities in Perak, Pahang, Sabah and Sarawak. This clean water project is to develop sustainable solutions to make clean drinking water accessible such as constructing groundwater wells, installation of ultra-filtration water filters in the villages, providing training on water, sanitation and hygiene, and more. (Yakawich, 2018)

 

14. Which two education that GPF have created?

 

Global Peace Foundation Malaysia has established two educations for Orang Asli name as The Forest School and The Mobile School. GPF Malaysia designed is to bring education to children in remote villages, focusing on literacy, numeracy and life skills.  The first school that they established is the forest school at kampung Binjai, Pahang in November 2021. This initiative aims to empower Orang Asli clever children. Due to the reason GPF Malaysia believes that education is a basic right for all children and they strive to make education accessible by bringing out of classroom learning to underserved communities like the Orang Asli children. The Forest School aims to raise awareness about the importance of education for those who have dropped out and to prepare young wonderful children for primary school. The goal is to provide quality education and ensure a smooth transition for these children.

In June 2020 the Mobile School has been carrying out community learning sessions with the Orang Asli children. In partnership with ECM Libra Foundation, the Mobile School aims to provide children with the opportunity to learn basic literacy, numeracy and life skills.

15. What are the programmatic focuses of Global Peace Foundation Malaysia?

 

Global Peace Foundation focuses on helping Orang Asli that are education empowerment that the rate of dropout from school rates among Orang Asli children through tutoring and school readiness programs. Global peace foundation malaysia focus on community development clean water access such as building wells, rainwater harvesting system and filtration units in remote Orang Asli villages.

 

16. What did GPF Malaysia helped Orang Asli to sell their goods?

 

Global Peace Foundation Malaysia has created an online marketplace for Orang Asli farmers to generate more income from their farming activities. On Global Peace Foundation Malaysia website, the marketplace called Kebun Amai features various of handmade product, fresh fruit and vegetables from the farmers and their families that are from Rompin and Pekan districts in Pahang.

 

17. Is our donation tax-exempted?

 

Currently, Global Peace Foundation Malaysia are in the process of obtaining tax exemption status, which is a detailed and thorough procedure. They understand the importance of this status for our donors and are diligently working towards it. If tax exemption is a crucial factor for your donation, they encourage you to reach out to us directly for the latest updates on our progress. GPF Malaysia value your support and are more than willing to provide any information you might need.

 

18. Do they have any international relation accomplishments?

Global Peace Foundation Malaysia is part of the larger Global Peace Foundation, which operates in over 20 countries. Through this network, Global Peace Foundation Malaysia has participated in international summits, policy dialogues, and collaborative peacebuilding initiatives. Global Peace Foundation Malaysia - has worked with embassies, multinational organizations, and international NGOs on programs that promote diplomacy, peace education, and community development. These engagements strengthen Malaysia’s role in transnational peacebuilding efforts. (Dawson, 2024)

 

19. What advice would you give to someone who wants to work in the Global Peace Foundation Malaysia NGO sector?

Global Peace Foundation Malaysia would need an individual’s passionate in humanitarian topics and is self-motivated and proactive. Working in GPFM needs to be good in language skills, communication and interpersonal skills.

 

20. How does the global "One Family Under God" message influence the work done locally in Malaysia?

 

The Global “One Family Under God” is not just a slogan it brings us to have interfaith, creating good relationships and cooperation with each other. In a country that have different culture, religion god created us in different races, different areas that God aims to teach us to work together as a family. (Yakawich, 2018a)

 

21. What are your sources of funding?

Global Peace’s mission to uplift the Orang Asli community is supported through a diverse funding model that leverages the strength of partnerships and the generosity of grant-giving foundations. Over the years, we have forged meaningful CSR partnerships with various businesses across Malaysia. These collaborations are not just financial endorsements but are crucial alliances that amplify our impact and extend our reach within the communities we serve.

In addition, we are also recipients of grants from foundations dedicated to grant-giving. These grants are instrumental in scaling our initiatives, allowing us to address immediate needs and invest in long-term development programs for the Orang Asli community.

These sources of funding are the backbone of our ability to carry out our mission. They enable us to continue our work in community development, education, and sustainable livelihoods, ensuring that we can make a tangible difference in the lives of the Orang Asli people.

 

22. Who is the Chief Executive Officer (CEO) of Global Peace Foundation Malaysia?

 

Dr. Teh Su Thye is currently the Chief Executive Officer of the Global Peace Foundation Malaysia. He is a leadership coach and intercultural expert with 17 years of experience working with youth across Asia Pacific.

 

In 2004, Dr. Teh led a 30-people delegation to the conflict hotspot of Israel – Palestine to be part of the Middle East Peace Initiative. He developed a regional youth leadership program, the “Global Peace Volunteer” as a platform to nurture moral and innovative leaders.

 

Dr. Teh has spoken at various conferences and conducted trainings as an advocate for intercultural peace and youth volunteerism in Bangkok, Tokyo, United Nations, Paraguay, Manila and many more. (Global Peace Foundation Malaysia , 2022)

Reflection 

Through doing my research for Global Peace Foundation Malaysia I found out that working for non organization need a lot of time and patience because of this remind us peace is not destination is a daily practice. Global Peace Foundation Malaysia is build trust, empower people, and plant seed that may take years to grow.

Reference 

Chew, L. (2021). GPF Malaysia’s Eco-Farm Project Supports Food Security among Remote Indigenous Communities - Global Peace Foundation. [online] Global Peace Foundation. Available at: https://globalpeace.org/gpf-malaysias-eco-farm-project-supports-food-security-among-remote-indigenous-communities/

Chew, L. (2023). From Farm to Market: The Journey of Orang Asli Women in Sustainable Farming. [online] Global Peace Foundation Malaysia. Available at: https://globalpeace.org.my/2023/06/from-farm-to-market-the-journey-of-orang-asli-women-in-sustainable-farming/.

Dawson, J. (2024). Building a Better World: The Global Peace Foundation’s Impact on International Relations - Prismcube-Community. [online] Prismcube-Community. Available at: https://prismcube-community.net/building-a-better-world-the-global-peace-foundations-impact-on-international-relations/

Global Peace Foundation (2024). Watch Our Story from GPF Malaysia - Global Peace Foundation. [online] Global Peace Foundation. Available at: https://globalpeace.org/malaysia-our-story-video/

Global Peace Foundation (2025). No One Left Behind, Engaging Rural Communities | Vision in Action. [online] YouTube. Available at: https://www.youtube.com/watch?v=-UzW9H2dMUo

Global Peace Foundation Malaysia (2022). Dr. Teh Su Thye - Global Peace Foundation. [online] Global Peace Foundation. Available at: https://globalpeace.org/speaker/dr-teh-su-thye

Global Peace Foundation Malaysia. (n.d.). Global Peace Foundation Malaysia ~ Embracing Our Common Humanity ~. [online] Available at: https://globalpeace.org.my/.

Global Peace Foundation Malaysia. (2024). Nesting new dreams! Our Orang Asli rise through Chicken Farming - Global Peace Foundation Malaysia. [online] Available at: https://globalpeace.org.my/2024/04/nesting-new-dreams-our-orang-asli-rise-through-chicken-farming/

Heng , L. and Yusri., M. (2025). Women in leadership: Cass Mah - Global Peace Foundation Malaysia. [online] Global Peace Foundation Malaysia. Available at: https://globalpeace.org.my/2025/04/women-in-leadership-cass-mah-creating-a-profound-impact-from-humble-beginnings/

Shintya Rahmi Utami and Famiola, M. (2023). Transforming NGO Projects into Social Enterprise. International Journal of Current Science Research and Review, 06(07). doi:https://doi.org/10.47191/ijcsrr/v6-i7-34.

The Star Online (2025). TACKLING THE FOOD SECURITY CRISIS. [online] The Star. Available at: https://www.thestar.com.my/starpicks/2025/01/24/tackling-the-food-security-crisis.

Yakawich, N. (2018a). Celebrating Diversity as One Family: The Story of Tan Sri Zaleha - Global Peace Foundation. [online] Global Peace Foundation. Available at: https://globalpeace.org/celebrating-diversity-as-one-family-the-story-of-tan-sri-zaleha/

Yakawich, N. (2018b). Global Peace Foundation Partners Collaborate for Clean Water Project in Malaysia - Global Peace Foundation. [online] Global Peace Foundation. Available at: https://globalpeace.org/global-peace-foundation-partners-collaborate-for-clean-water-project-in-malaysia/